I only have one

"Would you be interested in acting in public office or politics?" they asked me at a lively dinner, while I gave my enthusiastic opinion on contemporary geopolitical and economic issues. 

To justify my negative answer, I shared a story I once heard from Marcos Lutz, the great executive former president of the Ultra and Cosan groups. Rubens Ometto, Cosan's main shareholder, asked Lutz why he had stepped down as CEO of the group, since the relationship between the two was very good and the group offered interesting challenges.

"Rubens, if I had three or four lives, one of them I would certainly dedicate entirely to the Cosan group. The problem is that I only have one."

Luciano Siani Pires

Linkedin post. May 2025

Original in Portuguese: “Você teria interesse em atuar em cargos públicos ou na política?”, me perguntaram num jantar animado, enquanto eu opinava entusiasmado sobre temas geopolíticos e econômicos contemporâneos. 

Para justificar minha resposta negativa, compartilhei uma história que ouvi certa vez de Marcos Lutz, o grande executivo ex-presidente dos grupos Ultra e Cosan. Rubens Ometto, principal acionista da Cosan, perguntou a Lutz por que havia deixado o cargo de CEO do grupo, uma vez que a relação entre os dois era muito boa e que o grupo oferecia desafios interessantes.

“Rubens, se eu tivesse três ou quatro vidas, uma delas eu certamente dedicaria inteiramente ao grupo Cosan. O problema é que eu só tenho uma”.

primary test of leadership

Grading the importance of various initiatives in an environment of finite resources is a primary test of leadership.

Derek Lidow

"A Better Way to Set Strategic Priorities," Harvard Business Review. February 13, 2017

empathic communication

Business practices evolve rapidly, but there’s one technique business leaders should always rely on to effectively motivate and lead: empathic communication. Develop and show empathy for everyone involved in your corporate transition, and you’ll lead a team that feels valued, included, and driven to help your initiative succeed.

Patti Sanchez

"The Secret to Leading Organizational Change Is Empathy," Harvard Business Review. December 20, 2018

acknowledge fears

While you may need to keep some facts private during a transition, the general rule is that the more informed your people are, the more they’ll be able to deal with discomfort. So, learn about your team’s specific fears, then acknowledge them openly.  

Patti Sanchez

"The Secret to Leading Organizational Change Is Empathy," Harvard Business Review. December 20, 2018

how information is communicated

When I sat down with the CEO and her executive team to think through their communication plan, I asked not about the change itself, but about how her employees might feel about what’s ahead. We started with her team because, in my work as a communication consultant, I’ve observed the same thing time and time again: how information is communicated to employees during a change matters more than what information is communicated. A lack of audience empathy when conveying news about an organizational transformation can cause it to fail.

Patti Sanchez

"The Secret to Leading Organizational Change Is Empathy," Harvard Business Review. December 20, 2018