A pilot once told us a story about an accident on an early morning flight in the 1950s. As the aircraft accelerated to take off, the captain noticed his flight engineer’s sullen expression and called out, “Cheer up, George.” But in his sleepy state, what the engineer heard was, “Gear up, George” — and he duly raised the landing gear — prematurely as they were not quite airborne. The aircraft sank onto its fuselage and slid to a halt, causing much damage. Luckily, nobody was hurt.
The story illustrates an important point: miscommunication and misunderstanding are both much more likely when context is unclear or not shared. Had George known that the topic of conversation was his mood rather than the flying of the plane, he would have been less likely to misunderstand what his captain was communicating to him, and he most certainly would not have acted the way he did.
Constantinos C. Markides and Andrew MacLennan
"3 Ways to Clearly Communicate Your Company’s Strategy," Harvard Business Review. May 24, 2024